Start with context
Describe the business situation, the audience, and why this work is needed. Context gives the team a basis for evaluating creative options.
Define the output
Separate business goals from deliverables: a campaign page, an identity system, or a series of content assets. Goals provide direction; outputs clarify scope.
Share existing foundations
Include strategy, guidelines, product information, references, and constraints. Explain what should stay and what can be explored.
Agree on reviews
Identify the point of contact, the feedback process, and the approval owner. Feedback tied to the goal helps work move forward.
Every project has its own context. Let’s talk about yours.
Discuss Your Project